Posted: July, 16, 2019 Full-Time Appleton, WI, United States
What you’ll be doing:
Understanding of existing industries, markets and company technologies/solutions
Support the business units in identifying trends, assessing related growth opportunities and creating strategic recommendations
Develop and maintain in-depth competitive analysis and monitoring
Support new product and market development efforts utilizing industry, customer and competitor insights through secondary research and primary research including interviewing, surveys, voice of customer and customer insight visits
Supports development and execution of the annual marketing plan that delivers stated marketing and financial objectives
Coordination of tradeshow and other conventions
Strategize, execute, maintain and analyze a content creation plan for all social media platforms
Engage in relevant social conversations within the industry and vertical markets to improve brand awareness to new audiences
Drive consistent traffic and leads from social media
Monitor analytics of social efforts to measure and share success
Aid in management of CRM tools as necessary
This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary.
Research, analyze and effectively communicate customer needs and market trends
Develop sales support and corporate promotional materials, including print, web, digital and social content
Develop and manage digital content tools and processes
Active participation in identifying new opportunities in which Suburban capabilities and competencies provide a sustainable competitive advantage
What you will bring to the table:
Bachelor’s degree in marketing or business administration desired
Experience in market research, market or business analysis including primary and secondary methods
Ability to package and communicate analysis/research results into a concise and easy to understand manner
Provides consistent and timely follow-up to questions and action assignments
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and Google+ and other social media best practices
Good understanding of social media KPIs
Great interpersonal and communication skills
What we’ll do for you:
Our Culture. Safety, core values, teamwork, feedback, and continuous improvement. This is our culture. This is how we work together. This is how we do business.
Your Career. You have a career here at Suburban. Not just a job. We want you to reach your highest potential. You decide what that is.
Our Commitment. To your financial health and well-being. This starts with the Great Game of Business, the Employee Stock Ownership Plan (ESOP), bonus plan, increased income potential, and benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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